qerttalent.blogg.se - Haus laboratory

Stephen Mormoris, senior vice president of marketing for Coty Beauty said: A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers."ĭistributed worldwide, it was managed by Coty Beauty in close collaboration with Lady Gaga, as Creative Director and the Haus of Gaga.

“ Lady Gaga’s universal appeal makes her a subject of fascination. Bernd Beetz, CEO of Coty, said in a statement: officially announced the signing of Lady Gaga to develop and market her first-ever signature fragrance.

2.2 Haus Labs by Lady Gaga (2022–Present).

The fragrance division closed around July of 2015. They released their first fragrance together called " Lady Gaga Fame" in 2012 and the second unisex fragrance called " Eau de Gaga" in 2014. It was created in association with Coty Inc., a company founded in 1904 known for its cooperation with designers and celebrities for the creation of fragrances. Haus Laboratories originally launched in 2012 as a perfume brand in Paris. The company's mission is to "spread kindness, bravery, and creativity by providing tools for self-expression and reinvention." Haus Labs is set to relaunch on June 9th, 2022 with new retail partner Sephora.

The first products included lip liner, lip gloss, and liquid-to-powder shimmer. It was the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including the UK, US, France, Japan, and Germany. Haus Labs by Lady Gaga (or simply Haus Labs formerly known as Haus Laboratories) is a vegan and cruelty-free cosmetics brand first launched on September 17, 2019, by Lady Gaga.